5 Smart Ideas on How You Can Build Customer Loyalty Online

Building a successful business requires a great deal of planning, investing, researching and plain hard work. Attracting customers to your business is the first step towards helping your company to grow. Building customer loyalty will solidify your growth efforts.

Connecting with your customers is a must for building loyalty. This requires that you work on strengthening your business relationships through regular communication. The Internet and mobile phone connections offer many opportunities to stay in touch with your customers. You can utilize these means to develop a marketing strategy that will encourage greater customer patronage and loyalty. The following provides some ideas on how to use online services to help you increase customer loyalty.

Blogs

Business blogs offer great opportunities to connect with your clientele. Through a well maintained blog, your customers can stay informed of your latest products and services at a glance, which can save them time and effort in looking for what they need. Blogs can serve many useful purposes that will benefit your clientele. You can pass on valuable information to your customers about your business niche by posting well written articles on your site. Customers with special interest in your line of work will appreciate useful information that you share. You can even invite customers to comment on any of the articles posted to encourage interaction between you and other customers with the same interests. This can help promote a closer knit community among your loyal clientele.

Social Networks

Through the use of social networks, you can keep in touch with your customers anytime, anywhere and encourage two-way communications. Three popular networks that you can consider using are Facebook, Twitter and Pinterest. Choose the site or sites that are more relevant to your particular business. Through these medium, you can attract customer attention to product promotions, special discounts, current events, incentive programs, etc. that your company has to offer. You can also encourage customer participation in posting comments about products and services they have received.

Emails

Emails have long been used in marketing campaigns to attract new clientele. They are also an extremely effective means of building customer loyalty. By sending short email newsletters to your regular customers, you can keep them updated on your latest products and projects as well as offer special discounts and deals that will whet their appetite for more. Many customers look forward to seasonal or promotional deals at certain times of the year as well as discounts for special occasions. Your follow-up could be just the reminder they need to reconnect with your business and avail themselves of all that you have to offer.

Texting

When used properly, mobile phone texting can be a great marketing tool. It enables you to connect instantly with former customers and keeps you at the forefront of their mind. You can use short, concise messages to notify customers of upcoming sales, discounts and rebates. Encourage customers to sign up instantly for incentive programs that provide special bonuses, promotional deals or free giveaways by answering your text right away. By researching your company’s product sales records, you’ll have a better idea of what products customers are interested in to get them coming back for more.

Video Marketing

This is an area that has seen extensive growth in recent years and with good reason. Through video marketing, you can connect with existing customers by providing informational and how to videos on whatever products or services they need. Your videos should provide substance and value to your clientele, demonstrating your experience and credibility in your field. This will encourage them to seek your valuable products and services when they have need.

When it comes to strengthening customer relationships, do remember that a major factor in building customer loyalty is trust. Customers appreciate doing business with a company that provides quality products and services and has their best interests at heart. By establishing a business relationship based on mutual respect and trust, you can count on a solid customer base where loyalty continues to grow.

5 Smart Ideas on How You Can Build Customer Loyalty Online

How to Track SEO Performance

SEO is undoubtedly essential to running a successful internet based business. Without good SEO, a webiste will never get noticed by potential customers and business partners, which is why many companies spend thousands of dollars on getting top rankings.

However, it is not enough to simply apply SEO strategies such as getting good backlinks, using keywords in the right locations and submitting articles to article directories such as Ezine and Suite 101. You also have track your SEO performance if you want to gauge whether or not your SEO strategy is as successful as it should be.

When tracking SEO performance, you will want to look at the following factors:

– Where site visitors are coming from

– Which links are leading to the most sales

– Social media shares and bookmarks

– Advertisement based leads and ROI

Tracking Site Visitor Information

Tracking site visitor information is very important, as you want to find out which sites are referring the most people to your site. Google should be near the top of the list; if it is not, then you will need to work on your keyword strategy to increase organic traffic.

You also want to find out the geographical location of most of your visitors. This can be done easily using Google Analytics. If you see that a large number of visitors are coming from a certain area, this means that there is an interest in this area for what you have to offer and you may want to consider doing a local SEO campaign to target the area in question.

Sales

You also want to find out which links are bringing in the most sales. it is entirely possible for most of your visitors to be coming from one or two particular links while most of your sales come from entirely different links.

Finding out which links have the highest return on investment will help you know where and who to target with a strategic marketing plan. It will also help you see which products are in high demand and which may need to be marketed in a different way or even discontinued altogether.

Social Media Shares and Bookmarks

You will also want to keep track of your social media sites and see how they are performing. While social media sites may not bring in immediate traffic and sales, they perform a valuable service by helping to create an awareness of your brand name and what you have to offer. Some good social media sites to use include Facebook, Pinterest, YouTube and Twitter.

Social sites such as Reddit and Digg are good for sharing your blog content. Each of these services has a way in which you can keep track of views, bookmarks, shares, likes, subscribers, etc. Your site statistics area should show how many visitors come to the site via any one of these avenues.

Keeping Track of Advertising ROI

If you are investing money in Google Ads or some other form of advertisement, you will naturally want to make sure the money being spent is well worth the investment. You can keep track of Google Ads using Analytics. Yahoo and Bing have their own advertisement platforms and webmaster sites with detailed report statistics.

If you work with affiliates, develop a number of banner ads that affiliates can place on their sites. Track these banner ads to see which ones are bringing in the most visitors and revenue. This can be done using one of the many affiliate ad creation and tracking programs available from various companies.

Optimizing and promoting your site online is very important, but you also want to make sure that your hard work is paying off and resulting in sales and leads. Take some time on a regular basis to analyze your sources of traffic and see which links and sites are the most profitable in terms of generating traffic and sales. Getting help from a professional SEO agency can also help you to better target your market, especially if you are new to marketing and/or not particularly tech-savvy.

How to Track SEO Performance

Test Post from Creative Development - Web Design Sydney, SEO and Adwords Partner

Test Post from Creative Development - Web Design Sydney, SEO and Adwords Partner http://www.creativedevelopment.com.au

Wordpress Site Been Hacked?

Had your wordpress website hacked? We have been helping a lot of businesses overcome this problem, so we thought we would set out the steps we take to remove malware warnings and viruses. If you have had your website branded on Google with the dreaded "This site may harm your computer" dont panic. The first thing you always do is was rage and deny that there is anything wrong. Use the Unmask Parasites tool, to find the problem and where it is, this will give you a few clues as to what you are looking for in your problem. Often you will find a hidden iframe link to a ".to" website or some other malicious domain. We are no security experts, but we do understand how basic hackers work. This advice is meant as a guide, don't sue us if you get it wrong. There are two things to keep in mind when working with this sort of problem. The hacker has a malicious intent, so whatever they are doing it will leave traces and links to files or websites. The hacked will also try to cover their tracks, and in the end sometimes the only thing you can do is set fire to your server.

 The hacker will have created, or forced, a way into your system that will be different to the traces they leave. You have to address this problem before your virus/malware problem will really go away. This can sometimes mean your host is infected or it might just mean your password is insecure. Don't Panic Create a fresh backup of your WHOLE website and database, marked "infected". Also, search for iframes, and basecode64(). Sometimes it will be hard to find all the files that will be infected, but the best places to start are the header, footer, load-template and admin files.

Right now you are looking for confirmation that this code is part of your problem. You can delete these references, but there may be more you have missed. Ultimately you will have to install a fresh version of your template, but we will get to that in a minute. Get to the Cause Search around on the web. There are common security problems associated with Tim Thumb, like WooThemes framework and an old version of TimThumb, which was originally compromised. This will also give you an idea of the problem you have, and how to solve it. The cause of your problems could be anything, it could be your theme, someone might have guessed your password, anything.

 From us sending in the request to the Malware warning being removed took less than 8 hours. In all we lost almost a full day of traffic from Google, which is about 50% of the total. If your issue is a compatibility problem, then you need to download a recent copy of your theme. Upload a copy of your theme to your server and go into the admin section and reactivate your theme. Make sure both your theme and the system are up to date, and you can see that it is activated in the back end. If this still gives you a white screen of death, then you will need to look in the www section of your host.

When looking at your website in a file manager or FTP you should only see the files on this page. The fastest way to reset your installation is to delete all the files, excluding your wp-config file, and the folders, from the root. Then upload the files from a fresh download of the system. This way you will remove any random index.html files or something that is blocking the index.php file from executing.

Great Baby Products

Great Baby Products

Great baby products are sometimes hard to find. There are a lot of baby products out there, but how do you know which ones are worth getting or buying. Here we have a collection of baby products that are great, well build and best of all affordable. We have covered the Brother Max 3 in 1 Thermometer, that has infrared reading, so you can take the temperature of your baby and the room. We have also covered the Meeno Baby Stroller Liners which are great for keeping your baby cool and fresh.

3 in 1 Digital Thermometer

This award-winning digital infrared thermometer measures ear, forehead and room temperature, in just 1 second. Its One-Touch design makes it incredibly easy to use yet it is highly accurate to an incredible 0.1º. It provides ultimate flexibility for the whole family, where some may prefer a reading taken from ear over forehead or vice versa, and measures room temperature far more accurately than baby monitors, which is an important part of reducing cot death.

Like all Brother Max products, this unique thermometer has been inspired by family, specifically designed to:

Give you additional peace of mind, through market-leading accuracy.
Make life easier by being specifically designed to work without probe covers, yet remain ultra hygienic.
Save you time, by taking temperature in just 1 second.
Save you money, by combining 3 functions.

Unlike many thermometers, it is 100% mercury-free and is certified as a baby product and a medical device. It is also free of all other chemical nasties including BpA, Phthalates and PVC.

Winner of last year's Mother & Baby Gold Award for Most Innovative Product, the Oscar's of the baby products industry!

Mighty Stroller Hook

An ideal hook for a nappy bag, purse or anything you want to hang from a stroller. Features a strong and lightweight aluminum hook that won't break. No clip makes it easy to slip items on and off with only one hand. Deep U shape can accommodate extra wide purse/bag handles. Easy to attach with velcro strap, will not fall off. Rubbery strap grips on any bar and will not slide around. Short hook holds bags close to stroller

Stainless Steel Bottle

From 6 months with a "Non Spill" spout. 100% BPA, Phthalates FREE. This trendy looking, single walled tumbler will last and last. Available in Pink or Blue
250ml Stainless Steel Twin Handled Beaker
Easy Flow Spout with protective cap
Dishwasher Safe
Lightweight
BPA Free
Suitable for 4 months plus
Q. Why is stainless steel 100% safe?
A. Stainless steel is inert and does not corrode or rust in any way as it is completely resistant to liquids and air. Therefore, nothing can leach from the beaker into the liquid contents, no matter how long the liquid is there. Stainless steel also has strong microbiological benefits, which prevent bacteria developing in liquids such as milk.

Q. Why is stainless steel earth-friendly?
A. Stainless steel is 100% recyclable and very durable - with a useful life, many times that of a plastic drinkware item.

Stroller Liner

The Stroller Liner designed to accomodate a variety of strollers. Ideal for toddlers 1-4 years. Reinforced seams and additional cushion to babies' seat. ALL SEASON, COOLING AND COMFY Made from state of the art, 3-ply poly-mesh material that promotes airflow between your child's body and their seat. Warm air escapes, preventing overheating and perspiring keeping baby cool and comfortable. CARE INSTRUCTIONS For best results, machine wash with warm water on gentle cycle. Wash separately or with like colors. Only non-chlorine bleach when necessary. Line or hang dry only. Do Not Tumble Dry. MATERIAL COMPOSITION Shell / Insulation / Edging - 100% Polyester

Moses Basket

This soft cotton Moses Basket is the perfect for you to carry your baby from lounge room to bedroom. This contemporary European design looks great in your home, and ensures a restful sleep for your baby.

Soft cotton waffle lining welcomes baby
* Carry your baby easily from lounge room to bedroom.
* Firm, cotton-covered mattress ensures a restful sleep for your child.
* Lightweight and sturdy frame makes this first bed a sensible choice for any new baby.
* The contemporary European design makes this a must-have for any stylish parent

A firm favourite among stylish mothers, and a great alternative to a cot or bassinet in any nursery. Unlike a bassinet, moses baskets are portable, they can be placed on a folding stand beside the bed or in the nursery, carried around the house or placed inside a cot to assist with the transition period from basket to cot.

Baby and Home sells moses basketsfor the fashionable parent.

So whether you are looking for a designer baby gift, bassinet alternative or something beautiful for your own nursery you'll love the Baby and Home moses baskets.

Takeaway Containers

Takeaway Containers

We stock a range of takeaway plastic containers, the perfect food packaging for your restaurant or café. The clear plastic food containers are great for storing takeaway meals. Transparent plastic is the best way to show off your food or to transport it to your customers. All of our takeaway containers are food and microwave safe and are made from a sturdy PP material. We stock round and rectangular plastic containers and lids, so you can use our website to buy all your takeaway containers.

Take Away Food

Our secure plastic lids fit the containers and prevent spillages, making them ideal for cafes selling takeaway food. The lids also allow for containers to be stacked on top of one another, so they are perfect for storing food in the fridge. Our takeaway containers are available in a range of sizes & shapes so you can decide on the most appropriate portion size for each food item sold.

As a perfect accompaniment we also stock 1oz and 2oz Portion Cups, which are great for storing condiments and sauces. The portion cups are available with matching lids, so they can be transported without the risk of leakage.

Containers

As a perfect accompaniment we also stock 1oz and 2oz Portion Cups, which are great for storing condiments and sauces. The portion cups are available with matching lids, so they can be transported without the risk of leakage.

If you are looking for a wholesale supplier that offers great prices and reliable delivery of food packaging, then look no further than Wholesale Direct Restaurant Supplies. As well as our takeaway containers, we also stock paper coffee cups, plastic cups, docket books and plastic cutlery.

Food Containers

Our plastic cutlery is made from top quality food grade plastic. We stock spoons, forks, sporks, knives and teaspoons, all excellent for use with your takeaway food. They are sold in cartons of 1000, allowing you to save by buying in bulk.

Plastic Containers

Our clear takeaway containers are ideal for serving takeaway meals & storing food. The containers are transparent for product visibility & to enhance the appeal of the meal. We carry a range of round & rectangular takeaway containers in a variety of sizes. All of our containers are food-grade & microwave-safe.

Our plastic containers are made from a sturdy PP material that is resistant to heat, which exemplifies why they are so popular in the majority of fast food outlets. Another product commonly used in the food packaging industry that is made from PP are clear plastic cups.

Great Baby Products

Great baby products are sometimes hard to find. There are a lot of baby products out there, but how do you know which ones are worth getting or buying. Here we have a collection of baby products that are great, well build and best of all affordable. We have covered the Brother Max 3 in 1 Thermometer, that has infrared reading, so you can take the temperature of your baby and the room. We have also covered the Meeno Baby Stroller Liners which are great for keeping your baby cool and fresh.

3 in 1 Digital Thermometer

This award-winning digital infrared thermometer measures ear, forehead and room temperature, in just 1 second. Its One-Touch design makes it incredibly easy to use yet it is highly accurate to an incredible 0.1º. It provides ultimate flexibility for the whole family, where some may prefer a reading taken from ear over forehead or vice versa, and measures room temperature far more accurately than baby monitors, which is an important part of reducing cot death.

Like all Brother Max products, this unique thermometer has been inspired by family, specifically designed to:

Give you additional peace of mind, through market-leading accuracy.
Make life easier by being specifically designed to work without probe covers, yet remain ultra hygienic.
Save you time, by taking temperature in just 1 second.
Save you money, by combining 3 functions.

Unlike many thermometers, it is 100% mercury-free and is certified as a baby product and a medical device. It is also free of all other chemical nasties including BpA, Phthalates and PVC.

Winner of last year's Mother & Baby Gold Award for Most Innovative Product, the Oscar's of the baby products industry!

Mighty Stroller Hook

An ideal stroller hook for a nappy bag, purse or anything you want to hang from a stroller. Features a strong and lightweight aluminum hook that won't break. No clip makes it easy to slip items on and off with only one hand. Deep U shape can accommodate extra wide purse/bag handles. Easy to attach with velcro strap, will not fall off. Rubbery strap grips on any bar and will not slide around. Short hook holds bags close to stroller

Stainless Steel Bottle

From 6 months with a "Non Spill" spout. 100% BPA, Phthalates FREE. This trendy looking, single walled tumbler will last and last. Available in Pink or Blue
250ml Stainless Steel Twin Handled Beaker
Easy Flow Spout with protective cap
Dishwasher Safe
Lightweight
BPA Free
Suitable for 4 months plus
Q. Why is stainless steel 100% safe?
A. Stainless steel is inert and does not corrode or rust in any way as it is completely resistant to liquids and air. Therefore, nothing can leach from the beaker into the liquid contents, no matter how long the liquid is there. Stainless steel also has strong microbiological benefits, which prevent bacteria developing in liquids such as milk.Q. Why is stainless steel earth-friendly?
A. Stainless steel is 100% recyclable and very durable - with a useful life, many times that of a plastic drinkware item.

Stroller Liner

The Stroller Liner designed to accomodate a variety of strollers. Ideal for toddlers 1-4 years. Reinforced seams and additional cushion to babies' seat. ALL SEASON, COOLING AND COMFY Made from state of the art, 3-ply poly-mesh material that promotes airflow between your child's body and their seat. Warm air escapes, preventing overheating and perspiring keeping baby cool and comfortable. CARE INSTRUCTIONS For best results, machine wash with warm water on gentle cycle. Wash separately or with like colors. Only non-chlorine bleach when necessary. Line or hang dry only. Do Not Tumble Dry. MATERIAL COMPOSITION Shell / Insulation / Edging - 100% Polyester