Ramblings

Sunday, 21 April 2013

Essential Tips For Creating An Ad Campaign On Google Adwords

The internet has revolutionized the marketing paradigm and with Google being the most widely used search engine in the world, it is clear why marketers should concentrate on advertising through it. It is estimated that today, around 2 millions searches are made on Google every day and these searches comprise of searches made by people to look up businesses, showcasing the marketing potential on the medium. However, using Google Adwords to create an Ad campaign is a complex job and in order to succeed, marketers must have a look on the guidelines mentioned below.

1. Create a customer profile

Before launching the ad campaign, marketers need to picture their customers mentally. They should undertake research and find out information such as the keywords being used by their target market and the kind of websites frequently visited by their customers. They should also know the geographical location of the customers as this would help them target the customers better.

Moreover, marketers must also know about the medium of communication used by their customers to contact the business, for instance whether the customers contact through email or by phone.

2. Set goals and targets

Another act marketers need to undergo before diving into the ad campaign is to first come up with goals and targets for the campaign. Businesses should know how much they are willing to spend to reach out to the customers and set aside a budget for that. Additionally, they should also know what they want to achieve with the campaign and the kind of results they are expecting.

3. Creating the campaign

After the above mentioned points have been taken care of, the next step is to create the campaign. Creating a campaign involves choosing settings based on the customer profile and the daily amount the business is willing to spend on the advertisements.

In order to make the ads available to customers, marketers need to go through a process of bidding whereby the advertisements with the highest bid are ranked higher on the search results. Marketers also need to decide what they want to include in the advertisements and there are several tools provided by Google Adwords to enhance advertisements. Moreover, businesses also have to make the decision of choosing where they want the advertisements to show including the geographical location, language, and networks.

4. Create the Ad and choose keywords

The final step in the process of creating an Ad campaign on Google Adwords involves choosing the format the marketers want to use and selecting the relevant keywords. In this step, markets must write the headline and the text in the body along with the URL. Initially, 10 to 20 keywords are used to generate more leads and drive traffic. It has to be remembered that the URL being used for the destination and display must be from the same website.

Essential Tips For Creating An Ad Campaign On Google Adwords

Why is that site beating you on SERPs?

Are you a business owner or new to search engine optimization (SEO)? Are you wondering how and why a certain website, possibly a competitor site, is beating you? Well, this is for you. In almost every other SEO page, you will realize the question of, “why is site x doing better than mine?”

Most of those who want to learn SEO strategies will depend on website content and other online tutorials. Unfortunately, this might not wholly equip you with the strategies required. It is advised that you sign in to an online platform that offers these services to its members. Where you can ask the questions you have directly and receive answers specific to you.

What should you know concerning SEO and why that competitor site is outranking you?

First, the choice of keywords is vital. Keywords can be considered as the lifeblood of your website; it is what search engine robots use to recognize your page. The choice of keyword should be guided by ranking and competition. The best keyword is that which is high ranking and is not so competitive. Use the Google keyword tool to pick the best keyword for your site. Keyword also determines domain ranking as well as page authority; so you see, the choice of keyword is a milestone to getting it right and you stand a chance to beating your competitor sites.

The answer to this question is not just one, but can be several of them…at least from our point of view. However, out of the possible answers, only one or two are right, depending on what you are not getting right. Note; the reason why your site is not ranking high could only be know after a diagnosis by a SEO expert, or you can do it yourself after you learn SEO. Simply said; it depends on several factors to have your site rank high on Google, if you get one of these wrong, then your competitor will outrank you if they get all these factors right.

What are some of the factors that matter?

Visit duration: When a visitor lands on your page, there is a certain period of time that they will spend on your site. There are some metrics in search engines that tell the engine that this information. Note; the period of time spent on your site means that the content is relevant and useful. On the contrary, your site will have high bounce rate.

Pages per visit: If a visitor to a site visits say three pages on a site, the search engine will consider that site relevant to the search question.

On page factors: If you over use the keyword on your site, Google and the other search engines consider it as a spam, made for the search engine and note human. You can even end up being penalized for that. On page factors include descriptive titles, Meta tags, and relevant content with keyword in the H1, H2…Hn, where n is the number of headers on your content.

Others include social share, anchor text and 301 redirects.

So, to beat you competitor and rank high on Google, you may have to consult a SEO expertise and have them customize your site for you.

Why is that site beating you on SERPs?

Sample Press Releases

Sample Press Release 1

“6 Small Food Portioners”

• Another great product from the award winning range.

• Easy to prepare, store and serve

• Individual pots click together for easy filling and storage

• Safe to go straight from the freezer to the microware

• Special pen included for writing contents on the pot

• BPA and Toxin Free

FOR IMMEDIATE RELEASE:

Brother Max is proud to introduce the Brother Max 6 Small Food Portioners.

The Brother Max 6 small food portioners are made up of individual pots that click together. Parents can un-click a pot from a batch in the freezer, defrost in microwave, serve food straight from the pot and then throw in the dishwasher.

It is easier to pour purée food straight from the pan, so the Brother Max pots click snugly together so there are no gaps for food to drop in to, and their lids stay open so they will not get in the way.

Because parents may need to transfer the frozen purée into a bowl, they can just press on the base with their thumb and it pops out easily. As frozen food all looks the same Brother Max has included a pen for writing contents straight onto each pot.

Summary of features – Food Portioners.

* Easy to prepare

* Store and serve

* Individual pots click together for easy filling and storage

* Safe to go straight from the freezer to the microware

* Special pen included for writing contents on the pot

Brother Max’s innovative solutions to the challenges of parenting are available in Specialty Baby Stores and selected national department stores. For stockist information, please contact Born with Style – 02 9969 3570

About Brother Max

Brother Max was created by a committed team of parents with over 30 years combined product innovation experience between them. As they each became mums and dads, they realised just how difficult some of the tasks facing every parent could be, so they got together in 2005 to create Brother Max Limited.

Since then they have focused on designing products exclusively for babies and toddlers which provide genuinely innovative solutions to everyday parenting challenges.

Brother Max wants to make everyday tasks simpler and less time consuming by providing parents and their little ones with easy to use, high quality, well designed products, along the way creating the most innovative baby and toddler brand in the world.

Three little words – simple clever ideas.

For further information:

Visit www.brothermax.com.au , to view 30sec movies.

Sample Press Release 2

“6 Small Food Portioners”

Media Contact – kevin@bornwithstyle.com.au – 02 9969 3570 www.brothermax.com.au

• Another great product from the award winning range.

• Easy to prepare, store and serve

• Individual pots click together for easy filling and storage

• Safe to go straight from the freezer to the microware

• Special pen included for writing contents on the pot

• BPA and Toxin Free

FOR IMMEDIATE RELEASE:

Brother Max is proud to introduce the Brother Max 6 Small Food Portioners.

Parents have said “The little pots click on and off easily, and have easy open lids that lift up but also close firmly so her travel bag does not get messy!” Other fans of Brother Max have said, “These are really great to start the weaning for the DIY mum.”

For further information:

Visit www.brothermax.com.au , to view 30sec movies.

Sample Press Release 3

Creative Development finds that millions of business websites are vulnerable to cyber attack

• WordPress is used by approximately 60 million websites worldwide

• Many businesses don’t update their website, because they don’t know how.

• Old WordPress installations are have security flaws

• An attack could result in their customers’ details could be stolen

• A compromised website could pass a virus on to their customers

Wordpress is the most popular Content Management System on the web. It is free to download and is a versatile and easy to use system that allows anyone to build and maintain a website. With some design changes you can build a website that looks as good as any other. It is estimated that 16% of the world’s top 1 million websites use WordPress.

However with that popularity there is a greater risk that the system will be targeted by hackers. All web platforms have vulnerabilities, and can be attacked by malicious agents. However WordPress has had some specific vulnerabilities exposed over the last few months. The system is always being updated by the WordPress group, however businesses have to update their website themselves. A lot of businesses either don’t know how to update their installation, or forget to.

This leaves their website vulnerable to attack. If the website is hacked there are a range of symptoms and side effects that can occur. The first sign, for most businesses, that their website has been hacked is when it is already too late. Google will usually post a warning in the search results, and through a user’s browser, that a website has been infected. This will warn many users away, and will cause the business to lose customers. By then the website has already been altered by the hacker, and action needs to be taken. At this point, customers’ details could be stolen, business information could be stolen, or even viruses could be passed on to anyone who visits the site.

The best remedy is to keep a WordPress installation up to date. In most cases, this can be carried out easily through the administration panel, and there are notifications that help you through the process. Some custom builds cannot be updated in this way, and require a manual upgrade. If a website is infected, the only real option is to carry out a fresh installation of the theme and the core. In some instances expert help is required.

“A WordPress expert can help a business with preventing an attack, and helping recover from an attack,” said Robert Steers, owner of Creative Development. “They can make sure an installation is up to date and has the latest protection against attack.”

“Software is available that monitors a site 24 hours a day and regular backups will help get a business running again quickly if it is attacked. No website is 100% secure from malicious agents, however vigilance is key, and a good developer can help prevent most attacks”.

About Creative Development

Creative Development is a Sydney web design and internet marketing agency. Over the last ten years we have created marketing campaigns from end to end for clients in a range of industries, from distributors to consultants, selling building products to real estate and recruitment. Their campaigns use a variety of methods, including Google Adwords, SEO, Direct Mail, Web Design and eCommerce.

Sample Press Release 4

“Cloud computing couldsave businesses up to $625 billion over five years”

Media Contact – rsteers@creativedevelopment.com.au – 0416360814 www.cloudaccountingaustralia.com.au

• Moves to cloud software expected to produce the next stage of growth online

• Cloud software reduces operating costs for all businesses

• Large businesses beginning to move IT licenses online

• 25% cost reductions experienced in some industries

• 70% fewer resources required to maintain cloud software vs traditional licenses

• Cloud software also brings extra benefits to users such as security and reliability

FOR IMMEDIATE RELEASE:

Most businesses site cost savings as a key driver for moving their software online. In some case studies there was an average savings of 25 percent across IT services which could translate to more than $125 billion per year. In several in depth surveys, it was found that cloud software also allows businesses 70 percent fewer resources to administer/run the cloud application versus traditional applications.

A recent review of case studies by Cloud Accounting Australia has found that there are far reaching benefits for moving software into the cloud or virtualising online. Trend Micro has shown how there are increased security benefits to cloud software, and IBM has shown how virtual servers can reduce operating costs for IT hardware an infrastructure.

Recently, Microsoft produced case studies that showed how cloud IT deployment and management activities can reduce the time and cost involved. Centralized systems management and application virtualization are designed to streamline IT deployment and management activities can not only save money, but free up resources to support a more agile, responsive organization.

“Cloud Software is an opportunity for small and medium businesses to use state of the art technology with very low operating costs,” said Michael Kuster, CEO of Cloud Accounting Australia. “Over the next few years, we expect to see a range of businesses reducing their operating costs by moving their bookkeeping, accounts and financial reporting online.”

About Cloud Accounting Australia

At Cloud Accounting Australia we believe that the accounting industry and what businesses expect from us as their advisors is drastically changing. The time has come where general tax compliance work is becoming a commodity and we see our clients needing us for more value added services.

With technology advancing fast and Cloud Accounting solutions now available we are able to offer our clients a much lower cost service than traditional accounting firms (with no compromise in service levels!) .

For more information on products contact us on 02 8003 7275.

For further information:

Visit www.cloudaccountingaustralia.com.au , to find out more

For press information, Robert Steers – rsteers@creativedevelopment.com.au

Sample Press Releases

Experiment your website with Google Analytics

Don’t you want to appraise and optimize your predefined goals mentioned in the Analytics account? Don’t you want the visitors to favor with better site experience? I am quite sure about your answer and thus want to introduce you with content experiments.

google-analytics-content-experiments

Content Experiment is an approach that will let you know the effectiveness of different pages and their different mishmashes in case of pulling of the goals of your Google Analytics account. This approach is able to lend a hand to you to offer superlative combinations of page layouts and designs. Content Experiment is best to use in:

• Tracking visitors activity or conversion based on random samples;

• Evaluating and contrasting the site’s performance linked with the page performances;

• Defining test criteria and size of samples.

To perform Content Experiment you have to assure that your site has the content variations and variations in pages as well to proffer to the visitors. Previous to, it’s important to warn that you haven’t missed out any important objective while setting the goals.

We are talking a lot about these so called goals. Let’s look at the most common goals used in Analytics.

1) Number of pages that a visitor should look around during their visits. Experiment on “pages per visit goals” assess that sightseers are surfing pages as much as necessary to take a conversion decision.

2) Target interval between arrival and departure of a visitor. If you have set “visit duration goals”, experiment will show you the time a visitor spends in your site. This will make sure that the pages are getting the least attention of its visitors.

3) Effectiveness of the landing pages in directing the visitors to the product pages. Setting this “URL destination goal” will permit the site manager to experiment the efficacy of the URL’s lying on the landing pages. The site manager can easily understand whether the landing page URL’s are suitable enough for the visitors to connect with the product pages (pages that will generate a conversion) with a minimal effort.

4) Setting actions (sign up, purchase etc.) that will be considered as conversion events. Experiments on “event goals” appraise the quality of landing pages in case of encouraging the visitors to perform those actions.

content_experiment

You will need to bring variety in your web pages so that the experiments can analysis different aspects and sectors, including texts, icons, layouts, images, headings etc., of the site.

The effective way of experimenting

Variation is the key to win the best combination of contents and pages through experiments. But making a lot of changes simultaneously can back fire your actions. Accordingly, you should make small changes to the pages. Consider two scenarios. The first one is you changed only the headings of all the pages and the next one is you changed the headings along with the icons for all the pages. Take for granted for the second scenario, you got a positive result due to the changes. Instantly you would have question in mind like “Who is the actual driver of this result? The icons or the headings?” If you would accept the first scenario, you could have the exact response.

From now on, as you will make small changes, be sure the visitors will be up to snuff to spot the changes. Hence, make changes that catch the visitor’s eye quickly as they open the page. Keep changing and introducing new variations, and experimenting to get to the most productive combination.

Experiment your website with Google Analytics

Test Post from Creative Development - Web Designers Sydney, SEO and Adwords Partner

Test Post from Creative Development - Web Designers Sydney, SEO and Adwords Partner http://www.creativedevelopment.com.au

Saturday, 20 April 2013

Use of Social Analytics | An American Perspective

Social media is the way of interactions with peoples through a virtual media. These are nothing more than a collection of web based applications that allow us to share and exchange our views through these platforms.

Social media is targeted by virtual marketers largely because of its popularity to both the private and professional users. Study shows, social media sites are used two or three times more by the users than any other sites and resulting in an increase of 37 percents more times indulged on these sites by the Americans.

Whatever said, social media has a great impact on commerce & contributing to what we understand as “e-commerce”. Marketing, marketing research, communication, promotion of sales, relationship development through loyalty programs, everything is possible to accelerate through the proper implementation of social media. In fact, these platforms are the first choice to finalize any business marketing analysis. And of course, this is a more qualified, reach, accessible, & solid stage than any traditional one.

Now, getting back to the motive of writing this post. You are definitely aware about the use of social media by your business competitors. This might have forced you to think like the use of social media is out of control & on the rise, and your competitors are getting some competitive edge than yours. But it is not important that your assumptions are correct every time. And I dare to say something like that because a recent study on this issue tells quite a different story.

Recently a research was performed on top level executives of United States and Canada to review their present use of social media and its potentiality along with how the applied social media suits their ultimate goals, approaches, missions, visions, or cutting edge strategies. Beside, this research intended to find out if there is any effective ways (Analytics & AdWords, for example) known by the executives to translate social media data into actionable piece of information. Also, tracing out the availability of scientifically and logically drawn policies to maintain a path between implementing social media and their effects on the organizations day to day operations had been an inferior intention of the said study.

What the research verified, unfortunately, is quite shocking. According to the research, only 30 companies out of 100 are able to supervise and scrutinize the risks arising from their activities through social media. Out of these 30 companies, only 15% can properly illustrate the corporate performance through metrics or other analytical tools of Google Analytics.

The research found some overwhelming information also. Among the participants, only one-fourth of the top level executives have heard about, and sometimes used, different reports of Google Analytics platform. Around 60 percents executives using this channel to interact with clients, around 35 percents to research, and around 50 percents executives to advertise only.

Interpretation of these statistics shows the actual scenario of current use of social media in business organizations. No doubt, the employees especially the decision makers of an organization are at least using different social media. But what is the benefit if they don’t even have any general knowledge of what a Multi Channel Funnel or a Cost Data Metrics are? They can’t use the simplest reports like Conversion Report or Social Sources Report. So, how does this narrowed use of social media can bring optimum results?

As this survey indicates, there is serious paucity of professional social media engineers and therefore the executives are missing “expert’s guidelines”, making the use of social media only for names.

The case is so serious when the research gives the idea that about 60 percents of the executives are bringing social media into play for only personal uses. While the organizations are exposing to more risks, it’s may be the high time to think twice before applying this only for craze.

Use of Social Analytics | An American Perspective

Social media is the way of interactions with peoples through a virtual media. These are nothing more than a collection of web based applications that allow us to share and exchange our views through these platforms.

Use of Social Analytics | An American Perspective